LOST MARY to launch 6000 puff disposable vapes in the UK with a “replaceable cartridge” design.

On May 15th, according to information gathered from multiple UK vape websites, vape brand LOST MARY is about to launch a TPD-compliant 6000-puff disposable vape product in the UK – LOST MARY BM6000. The product has been published on the UK Medicines and Healthcare products Regulatory Agency (MHRA) vape query system, with a pre-sale price of £12.99.

LOST MARY BM6000|Image Source:VAPEUK
LOST MARY BM6000|Image Source:VAPEUK
LOST MARY to launch 6000 puff disposable vapes in the UK with a "replaceable cartridge" design.
LOST MARY BM6000’s Notice on MHRA|图源:VAPEUK

 

This device may be the highest puff count vape launched by LOST MARY in the UK, with 10 times the puffs of a regular 600 puff disposable vape. The device has a display screen that shows the device’s battery level, but not the e-liquid level.

It is understood that the LOST MARY BM6000 kit comes with a pre-filled 2ml pod (20mg nicotine) and a 10ml e-liquid refill container, with a total of 16 flavors to choose from. The BM6000’s design includes a large 650 mAh battery that supports Type-C USB fast charging, and the battery is easily removable for recycling.

It is worth noting that the LOST MARY BM6000 is similar in design to the “brother brand” ELFBAR’s AF5000, both with a 2ml pod and a large capacity refill pod. The AF5000 is also configured with a “2+10” ml e-liquid kit, but the BM6000 increases the number of puffs by 20%, reaching 6000 puffs.

However, in external publicity, the product is still labeled as “Disposable Vape Kit”.

LOST MARY to launch 6000 puff disposable vapes in the UK with a "replaceable cartridge" design.
ELFBAR AF5000 vs. LOST MARY BM6000 Appearance Comparison|Image Source:VAPEUK

 

Comparing the two products, it’s not hard to find that BM6000 is claimed to be “equipped with an upgraded mesh core”, while AF5000 is “a 1.2Ω mesh core”. However, based on their positioning analysis, both AF5000 and BM6000 are priced at £12.99 on VAPEUK.

AF5000 has been officially launched in the UK. After reviewing all the reviews, the two supreme reviewers found that it received a 4.2-star rating (out of 5 stars) on VAPEUK’s user reviews, with 82 out of 124 reviews giving it full marks:

Highly recommended will buy again 👌👌👌👌👌👌👌👌👌👌👌👌

LOST MARY to launch 6000 puff disposable vapes in the UK with a "replaceable cartridge" design.
ELFBAR AF5000 Review|Image Source:VAPEUK

 

The nonfivestar reviews mainly focus on two aspects: burnt taste and leakage. This issue was reported by users as early as March 12th 

They leek all the time and taste burnt。

LOST MARY to launch 6000 puff disposable vapes in the UK with a "replaceable cartridge" design.
ELFBAR AF5000 Review|Image Source:VAPEUK

The upcoming release of LOST MARY BM6000 may take away some market share from ELFBAR AF5000, but the trend of market product shift has led both leading British e-cigarette brands to bet on “pod-swappable” products, proving that this form is indeed attractive to manufacturers and brands.

On the Medicines and Healthcare products Regulatory Agency (MHRA)’s e-cigarette inquiry system, the number of “ELECTRONIC CIGARETTE – REFILLABLE, PLACED ON THE MARKET WITH ONE TYPE OF E-LIQUID (FIXED COMBINATION” products under ELFBAR AF5000 and LOST MARY BM6000 has reached 355, and as of May 15th, there are still brands preparing to enter the UK market through public announcements.

LOST MARY to launch 6000 puff disposable vapes in the UK with a "replaceable cartridge" design.
ELECTRONIC CIGARETTE – REFILLABLE, PLACED ON THE MARKET WITH ONE TYPE OF E-LIQUID (FIXED COMBINATION”Classification of E-cigarette Retrieval System|Image source:MHRA

 

Currently, with the backdrop of the UK’s disposable e-cigarette ban, traditional disposable products have nearly a year left in their lifespan. In addition to refillable pod systems, LOST MARY has also launched an “N-in-1” replaceable cartridge product. At the recently concluded Birmingham Vape Expo, multiple brands concentrated on releasing new products with similar structures. After technical and compliance issues are resolved, marketing and market distribution become crucial to the product’s longevity.

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